Able to give as much as others but cheaper, urban models tailored to become the cars of the crisis was said. Worn by the contemporary trend in downsizing (but powerful enough smaller engines, but reduced size record habitability), the “small is beautiful” would also allow general builders, so the French brands, to redress the balance.
It seems that things are not so simple. The latest statistics indicate that the diffusion of small car segment A (Renault Twingo, Peugeot 107 …) caps. As for those of segment B (Renault Clio, Volkswagen Polo, Ford Fiesta), which weigh 30% of the European market, they have, according to research firm IHS cited by Les Echos, plunged 19% between late 2010 and late 2012.
“KICKBACK MEASURES TO PRIME THE BRAIN”
At the same time, the entire European market only lost 9.7%. These figures reflect a tad nervous French firms. Launched just last year, the Peugeot 208 has not achieved its objectives. Renault Clio 4, appeared in fall 2012, seems to please, but it is premature to talk about success.
And if there was a problem with small cars? “We suffer from measures scrapping, whose disappearance depresses the market,” argues Lawrence Fox, director of Renault range. Continue reading